Cody Sipe, PhD is a professor, researcher, entrepreneur, educator and thought leader with 25 years of experience in the field of healthy aging. He is the co-founder of FAI and serves as Associate Professor and Director of Clinical Research in the Doctoral Physical Therapy Program at Harding University. His global mission is to positively effect the lives of millions of older adults around the world by dispelling the many stereotypes of aging and helping trainers be as effective as possible with their clients.

Jay Croft is a veteran journalist and marketing storyteller with 30 years experience in daily newspapers and top corporations. As a reporter and editor, he worked at newspapers across the country, concluding at The Atlanta Journal-Constitution. In the business world, Jay has worked at some of Atlanta’s top employers, including The Coca-Cola Company and SunTrust Banks. Now, at age 55, he wants to help fitness professionals help more people over age 50 enjoy the benefits of fitness.

If you want to engage more prospects and clients over age 50, you need to communicate to them with targeted content that shows you care. What motivates them about joining a gym or studio? What worries them? How can you gain their trust — and their business?  Veteran journalist and corporate communications expert Jay Croft provides original content to gyms, studios and trainers who want to reach this growing, lucrative demographic. Learn how his Prime Fit Content can help you grow your business.

Dan Ritchie has a broad background in the fitness industry including training and management in commercial, for-profit, not for-profit and educational facilities. For over 15 years he owned and operated Miracles Fitness training over 2,500 clients, and successfully sold his studio in June 2022!

Dan has coached over 100 business owners in the past 7 years and mentored countless others, during these two days he will help you design a better business of your dreams!